Saldanha ID | Branding Ideas | id@saldanha.com

IDeas

Creating simple, idea-driven brands—for over 30 years.

Profile
Saldanha ID is a global branding practice founded in 1993. We help create and manage the most visible (and valuable) asset of any venture: brand identity.

Mission
Build brand recognition.

We create the brand identifiers: distinct names, plain language, and iconic imagery that distinguish one brand from another.

Method
Derived from decades of brand analysis, the Saldanha ID Method enables brand recognition through:


➔ SIMPLIFICATION ➔ DISTINCTION ➔ CONSISTENCY


Expertise
Branding®

A brand must *register* in the minds of busy people.

Branding is a specialized area of expertise that helps consistently distinguish an organization, its property, products, services and communications—enabling instant identification by its audience.

Services
+ BRANDEDITING ➔ SIMPLIFICATION


+ BRAND IDENTIFICATION ➔ DISTINCTION


+ BRAND MANAGEMENT ➔ CONSISTENCY


Connect
Initial 1-hour brand assessment provided at no cost:

SCHEDULE A SESSION

+ Pro bono brand crisis support: Brandrescue.org

Experience
We’ve seen branding evolve—from desks to desktop computers, from wired to wireless, and now AI. Our advantage: decades of real-world brand intelligence, gained from launching hundreds of brand ventures.

Saldanha ID

Branding Ideas with simplicity, logic and wit.